About my life

The age in which I am in the age where we have to decide what we want to do in our life. Life gives us millions of channels so that we can take to lead our lives, but this all depends on us that what we decide. We are the supreme court of our life. We got all the rights to take the decision. I choose to open a restaurant because I am an extravert person, and I like to deal with people, and I have sufficient resources that I could open a restaurant in Toronto.

The age in which I am in the age where we have to decide what we want to do in our life. Life gives us millions of channels so that we can take to lead our lives, but this all depends on us that what we decide. We are the supreme court of our life. We got all the rights to take the decision. I choose to open a restaurant because I am an extravert person, and I like to deal with people, and I have sufficient resources that I could open a restaurant in Toronto.

My future after graduation and why I choose that?

I have decided that after completing my graduation, I will locate the restaurant in Toronto Downtown area. The reason why I want to step in this line is what. I notice there are not many Indian restaurants in Canada whereas Indians are the second most number of people that are migrated to Canada, so the demand for restaurants is increasing day by day. A lot of people are coming to Canada from India and neighbouring countries of India. What I notice is the restaurants that are already in the competition should not be maintained that much standard and does not care that much about the food quality. Back home, we had a chain of restaurants, and even in Canada I am working in a restaurant I started as a server, and by the grace of god after four months they raised me as a manager of that restaurant. I choose it because I have a plenty of interest in this field. Earlier, I did not have any expertise in liquor serving, but as now I am going to start my restaurant, so, I went through the training on how to serve liquor.

Why I choose a business course to study?

 I studied Business course because I was good at work in a restaurant if we are operating a restaurant, then we should know how to Make people work how to work in leadership. Secondly, we need so many other skills like Marketing, Human Resource Management, Accounting and many more and this was the only course which was going to teach all these skills, so that’s why I opt this course.

About the restaurant

It is going to be in the Downtown area so it will be a fine dining restaurant with for mid-high-income class people. It will be an Authentic Indian style restaurant with two banquet halls, and we will also be a catering service. According to my experience, having a catering business along with a restaurant is the best business combination. Most of the restaurant makes one major mistake that they do not give any after-sales service like they should call or email the customer about the taste and ask them one thing that they like the most and one thing that they don’t like in the restaurant by doing this customers will feel satisfied with the services. Secondly, we will come to know the mistakes that we are doing, and we got a chance to improve them (if needed). Thirdly the customers will think that we care about them and they will also show loyalty towards us.

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Target market

Primary target market

·        As it is fine to dine restaurant so our primary target market will be people from the age group of 28 to 50 years of age having families.

·        Business people are having business meetings.

Secondary target market

Youngsters between the age of 18 to 27 because these are the people who are party lovers. They love to do parties with their friends and colleagues.  

References

Campbell, S. (2017, June 13). Restaurant Management Tips: What Every New Manager Needs to Know. Retrieved from When I work: https://wheniwork.com/blog/restaurant-management-what-every-new-manager-needs-to-know/

Georgiou, E. (2016, May 17). Top Indian Fine Dining Restaurants. Retrieved from Hero Leander: https://hero-and-leander.com/top-indian-fine-dining-restaurants

 (Shout Marketing, 2018)

There are many different shoes companies in the market but all the are following the same old trend. Here I am starting a company named ‘RUN’. It is a sports shoe company. It is going to be a unisex shoe company and will be selling different types of shoes like Sneaker Shoes, Sports Shoes, and Sandals. Its slogan will be ‘let’s do it’. The best thing about the company is going to be it will launch new models every other week. The inventory of this company is going to be very limited because we will launch new products every other week and that product will last up to 2 months. The company will make its products in its factory and will have its retail outlets. I select this company because according to some source, it is one of the most profitable business and moreover did much research on shoe business, so I have a reasonable knowledge of this type of business.

Primary Target Market

• The primary target market of the company will be the people who do regular exercise, Runners and athletes.
• People ageing from 16 to 35 years of ageing

Secondary target Market

 Secondary market will be the consumers ageing from 15 and below because these are the children whose foot size grows and  will need new pair of shoes after certain period of time.

Instagram

Instagram as it is the only platform in which we can find the highest number of youngsters ageing from 15 to 35 for influencing them. Moreover, it is the fastest growing social media platforms. It has approximately 1billion active users from different parts of the world. It is not an expensive way of advertising. The cost per thousand click on Instagram is $6.70. (Thrivehive, 2019)

Twitter

It is a platform which has the highest number of crowds of all ages of this can be an excellent platform to advertise in it. It is the only social media platform that can give global exposure to the product. On twitter we can write our message in 240 word. Twitter charges somewhere around $0.10 to $0.30

(Marketing Influencer, 2018)

Facebook             

We can join some groups and then we can advertise in those groups. By doing all these things, I think we can give an excellent boost to our company. Moreover, we can also sell shoes through Facebook because who so ever likes the shoes can DM us and can send us their size and we can deliver shoes to their place. Facebook charges $8 per thousand views or clicks. (Main, 2019)

Editorial Calendar      

In the editorial calendar, I will post photos of the latest collection on every Thursday, Friday on Instagram and Facebook because generally on Friday everyone gets pay from their work, and this is the right time to advertise the new collection. I will post it in the morning and the evening because this is the time when people have free time, and they can watch the advertisement in peace. Every evening I will post at least one post on Facebook and on Instagram, i.e. seven posts In a week this amount is not too much that people get fed off from the repetitive advertisement and not also less that people forget about the brand/product. On YouTube, I will post once in a week because of two reasons firstly, making videos is a time-consuming process and secondly, it involves cost as compare to rest two platforms.

What is UGC or User Generated Campaign?

 UGC User Generated Content it is used to describe the content like images, audio files, videos, blogs and other forms of media that the consumer makes. Whatever a person uploads, it is possible to the end-user publicly. It is also known as ‘consumer-generated media’. It has a wide range of applications like analysis, entertainment, news, problem processing.

How UGC can help attain your goals?

According to me, I think that User Generated Content is going to be very valuable to us in advertising our product. In this, we can create our massage according to our requirements what we want to communicate. It assists in monitoring how effective the advertising campaign is going. Moreover, it helps to generate an audience. A study was conducted at Boston University, and according to that study, 1% increase in marketing budget in User Generated Content will result in an average of 133% increase in revenue, which is not a bad idea to advertise through User Generated Content. When we advertise through Television or newspaper, we never know that how many people watch that advertisement, but through UGC we can understand the exact number of people watching the ad, and through this, we can know that our campaign is running successfully or not.

References

Main, K. (2019, June 03). Facebook Advertising Cost by Industry 2019. Retrieved from Fit small business: https://fitsmallbusiness.com/how-much-does-facebook-advertising-cost/

Marketing Influencer. (2018, October 2018). How Much do YouTube Ads Cost? Retrieved from Influencer marketing hub: https://influencermarketinghub.com/how-much-do-youtube-ads-cost/

Shout Marketing. (2018, July 09). DIGITAL MARKETING FOR SMALL BUSINESS. Retrieved from Shout Marketing: https://shoutmarketing.ca/digital-marketing-for-small-business/

Thrivehive. (2019, Febuary 24). How Much Does it Cost to Advertise on Instagram? Retrieved from Thrivehive: https://thrivehive.com/how-much-does-it-cost-to-advertise-on-instagram/

 

                                                                                               (Ginger Camel, 2017)

These days social media play a vital role in our lives. It helps us to keep connected with our family and friends. It is a good source of entertainment. It is not only used for entertainment purposes, but it can also be used for business and political goals. It is beneficial for business advertisement, and It can also be used for educational purposes. If a person is willing to learn something, then he/she can learn anything like technology, rocket science and so on. You can have easy access to every news. There are various platforms like LinkedIn, which helps us to make professional connections. (Group high, n.d.) Influencers are the people who influence us by their articles, posts. Images, videos. I am going to talk about some of the influencers who resides around us.

Vivek Bindra                                                                                            

 (Vivek Bindra, n.d.)

Vivek Bindra is a social media sensation. He has more than 8million subscribers. Is it a CEO and founder of Bada Business, motivational speaker, and business coach. His YouTube Channel is the most famous motivational channel in the world. His target audience includes CEO, businesspeople, entrepreneur, various companies and MNC’s. (Vivek Bindra, n.d.) He is very professional, and he teaches you professionalism and business world, and you will never see him in casual outwears. His personal net worth is around $10 million.

Sandeep Maheshwari

Sandeep Maheshwari is a 38 years old person in Maharashtra India. He is the founder and CEO of Image bazaar with the world’s most extensive collection of Indian images. He also has a Youtube channel named Sandeep Maheshwari. He teaches how to live a tension free life. He helps us to live a life free of worries, and he is also a motivational speaker. He never charges a single penny for his seminars he earns his living from his business image bazaar. His net worth is around $5 million. He makes millions of likes and views on YouTube. His target is that no one in India commits suicide because he/she is stressed of anything.  (Sandeep maheshwari, n.d.)

References

Ginger Camel. (2017, November 13). SOCIAL MEDIA INFLUENCERS TO PROMOTE YOUR BUSINESS. Retrieved from Ginger Camel: http://www.gingercamel.com/blog-post-digital/social-media-influencers-to-promote-your-business

Group high. (n.d.). What is Social Media Influencer Marketing? Retrieved from Group High: https://www.grouphigh.com/social-media-influencers/

Sandeep maheshwari. (n.d.). Vivek Bindra Vs Sandeep maheshwari . Retrieved from quora: https://www.quora.com/Who-is-better-Vivek-Bindra-or-Sandeep-Maheshwari

Vivek Bindra. (n.d.). Vivek Bindra. Retrieved from Youtube: https://www.youtube.com/results?search_query=vivek+bindra

Vivek Bindra. (n.d.). Vivek Bindra Vs Sandeep mahesheari. Retrieved from Quora: http://www.quora.com/who-is-better-vivek-Bindra-or-Sandeep-Maheshwari

Thanks for joining me!

Good company in a journey makes the way seem shorter. — Izaak Walton